Estimated time to read: 2 minutes 28 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. My quarterly refresh included a quarterly purge. Goodbye, 20+ email lists. Of course, I’m still subscribed to 23 newsletters. But the email game has never been more competitive. (so thanks for being here) Today’s Upgrade will help you win the battle for the inbox. Want your own...
12 days ago • 2 min read
Estimated time to read: 1 minute 40 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Some marketing upgrades are bigger and more strategic, like a Story Trove. Others are smaller and more tactical, like today's upgrade. Don't overlook these smaller changes. Because the gap between page visitor and page reader is a chasm that your marketing must bridge. And...
19 days ago • 2 min read
Estimated time to read: 2 minutes 2 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. On Saturday I turn 34. It also happens to be the weekend that separates the end of Q3 from the start of Q4. I'm taking this natural mile marker as an opportunity to reflect. After many weeks spent on the ground running among the trees, it's a good time to fly above and see the...
26 days ago • 2 min read
Estimated time to read: 1 minute 30 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. I'm back from the mountains full of all that soul-refilling fresh air. Looking forward to watching the leaves turn and soaking in all these fall colors. 1 Marketing Upgrade Full Price Page In 7 words: Address skepticism and establish a comparison point Dilemma: Many brands claim...
about 1 month ago • 1 min read
Estimated time to read: 1 minute 53 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Soon we'll be heading into the mountains for a nice, relaxing weekend away. For my wife that means lounging by the pool. For me that means hiking, biking, and kayaking for many miles. Just the way I'm wired. Find what works for you. Then make the most of it. 1 Marketing Upgrade...
about 1 month ago • 2 min read
Estimated time to read: 1 minute 43 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Your favorite marketing nerd is back with another upgrade. Implement this one on your sales pages and I'd be shocked if you didn't see a conversion boost. 1 Marketing Upgrade Two Paths In 9 words: Articulate the potential futures your customer could experience Dilemma: Sometimes...
about 2 months ago • 2 min read
Estimated time to read: 2 minutes 3 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. My local ski spot is running a promo. Sweet deal on their 4-pack. In other words, winter is coming. I'm squeezing everything I can out of these sunny days, while they're still here. Hope you're doing the same. 1 Marketing Upgrade Story Trove In 8 words: Let prospects see...
about 2 months ago • 2 min read
Estimated time to read: 1 minutes 22 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Despite a tough week I'm showing up and keeping my commitment to you (and to me). Sometimes that's enough. 1 Marketing Upgrade 3-Step Journey In 7 words: Condense your customer journey into three simplified steps Dilemma: It’s human nature to want the result without the effort....
2 months ago • 1 min read
Estimated time to read: 1 minutes 25 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Writing this note to you from my home office in Denver. Beautiful partly cloudy day. I can see the Rocky Mountains stretching across the West in all their shades of blue. 1 Marketing Upgrade Gatekeeping In 7 words: Help the wrong people avoid becoming unhappy customers Dilemma:...
2 months ago • 1 min read