Hey, it's Bobby.

Some marketing upgrades are bigger and more strategic, like a Story Trove. Others are smaller and more tactical, like today's upgrade.

Don't overlook these smaller changes.

Because the gap between page visitor and page reader is a chasm that your marketing must bridge.

And copywriting techniques like this are how.

If people don't read, they don't understand. And if they don't understand, they don't buy.

So, get them to read.

Think of this as the amped up version of a classic copywriting bullet. Use a headline that drips with curiosity. Then you can use the rest of the bullet to deepen the appeal with benefits and additional curiosity.

Real-world Example: Mindvalley ratchets up the curiosity factor and emphasizes the benefits in the bullet section on their webinar registration page.

If your audience resonates with copy that's more experiential and aspirational than purely informational, you can focus your bullets around that high-level emotional experience.

Real-world Example: For the invitation page for Sage & Tony Robbin’s “She’s Unstoppable Summit”, the bullets highlight high-level benefits like “Ignite your spirit” and “Tap into your strength”.

People are coming in with a list of questions they want answered around your topic.

And — especially if your offer is around teaching that topic — you can use your bullets to match their context. Show that you understand what they want to know – and tease that you’ll be revealing the answers.

Real-world Example: On the opt-in page for Amy Porterfield’s “Your Money On The Side Guide”, Amy addresses her audience’s biggest questions directly with bullet headlines like “How to Choose [a side hustle]” and “How much to charge”.

Cheers!

— Bobby

The Marketing Upgrade is produced by:

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