Hey, it's Bobby. My local ski spot is running a promo. Sweet deal on their 4-pack. In other words, winter is coming. I'm squeezing everything I can out of these sunny days, while they're still here. Hope you're doing the same.
Many stories won’t be relevant to your prospect. That’s why it’s valuable to make their life easy: add an easy way to filter so your prospect can find the success stories most relevant to them. Real-world Example: Jeff Walker makes it easy for his prospective students to find relevant case studies for his Product Launch Formula program. He includes journey filters like “New to Online Business”, and industry filters like “B2B”, “Health and Wellness”, and “Authors, Artists, and Musicians”.
Don’t just list a bunch of faceless, static text testimonials. Make your story trove an engaging experience. Real-world Example: Marie Forleo’s Reviews page for her B-School program is a visually appealing and interactive experience. Notice how she includes vertical videos from students that feel natural for our social media era.
Think of how newspapers and magazines feature a “Place Your Your Ad Here” in their publication. You can insert a similar ad that invites your readers to become your next success story featured on this page. Real-world Example: Amy Porterfield includes an powerful invite on the reviews page for her Digital Course Academy. Amy makes use of two powerful psychological principles: Future Pacing: Making this callout encourages prospective customers to imagine themselves already achieving the success you’re promising. “Should”: Help readers overcome the “Can I really do this” objection by being the cheerleader who shows them that they deserve to be the next success story. If you've helped your customers win, it's time to show off those stories so they help bring you even more customers. — Bobby The Marketing Upgrade is produced by: |
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Estimated time to read: 1 minute 53 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Soon we'll be heading into the mountains for a nice, relaxing weekend away. For my wife that means lounging by the pool. For me that means hiking, biking, and kayaking for many miles. Just the way I'm wired. Find what works for you. Then make the most of it. 1 Marketing Upgrade...
Estimated time to read: 1 minute 43 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Your favorite marketing nerd is back with another upgrade. Implement this one on your sales pages and I'd be shocked if you didn't see a conversion boost. 1 Marketing Upgrade Two Paths In 9 words: Articulate the potential futures your customer could experience Dilemma: Sometimes...
Estimated time to read: 1 minutes 22 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Despite a tough week I'm showing up and keeping my commitment to you (and to me). Sometimes that's enough. 1 Marketing Upgrade 3-Step Journey In 7 words: Condense your customer journey into three simplified steps Dilemma: It’s human nature to want the result without the effort....