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Progressive Webinar Registration ⚡️ The Marketing Upgrade

Estimated time to read: 2 minutes 18 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Hello from Denver. Where we've just had hail. But hopefully not so much we have to replace our roof (for the 2nd time in 2 years). We join our insurance agent in crossing our fingers 🤞 Let's dive in to today's Upgrade. 1 Marketing Upgrade Progressive Webinar Registration In 9...

about 2 hours ago • 2 min read

Read OnlineEstimated time to read: 1 minute 41 seconds. 1 Concept or Framework Tactical Jargon In 7 words Carefully include words that repel wrong-fit customers. Dilemma: You don’t sell to everyone. But is your marketing attracting people that have no business being in your world? Your marketing should actively repel people if: You sell to a narrow market Your marketing content is irrelevant to a broader audience Wrong-fit customers will have a bad experience Otherwise you risk wasting money...

7 days ago • 1 min read

Read OnlineEstimated time to read: 1 minute 17 seconds. 1 Concept or Framework Assessments In 9 words Surface the pain and lead naturally to your solution. Dilemma: Most of your target market doesn't spend all day thinking about the problem you solve. In fact, many problems linger unsolved for weeks, months, and even years. Solution: Use an assessment to resurface the problem and bring it top of mind. An assessment follows one of the simplest & most powerful copywriting frameworks: Problem,...

14 days ago • 1 min read
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