Estimated time to read: 1 minutes 46 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Heat waves all around, including here in Denver. Hope you're staying cool. We're chilling inside with some tropical punch Kool-aid popsicles 😎 1 Marketing Upgrade Compare/Contrast In 7 words: Pack your value into one simple and powerful image Dilemma: You need to communicate...
16 days ago • 2 min read
Estimated time to read: 1 minutes 56 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Well, it's official. As of this week, I'm a parent. My wife and I welcomed a wonderful 6-year old boy into our family. We're filled with joy. And sleepiness. Wish us luck (and send coffee…) Let's dive in. 1 Marketing Upgrade 5-Star Social Proof In 7 words: Spotlight your happy...
23 days ago • 2 min read
Estimated time to read: 2 minutes 14 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Happy end-of-quarter. Cheers to you if you're also planning out your next moves for Q3. Maybe you'll even add today's Upgrade to the top of your to-do list. Let's dive in. 1 Marketing Upgrade Momentum-Boosting Thank You Pages In 9 words: Keep building the relationship with an...
30 days ago • 2 min read
Estimated time to read: 2 minutes 22 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Today's Upgrade helps infuse all your marketing with more power and persuasiveness. Because the best copy is what your customers write for you. Let's get into it. 1 Marketing Upgrade Goldmine Surveys In 7 words: Ask smart questions and uncover profitable insights. Dilemma:...
about 1 month ago • 2 min read
Estimated time to read: 2 minutes 18 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Hello from Denver. Where we've just had hail. But hopefully not so much we have to replace our roof (for the 2nd time in 2 years). We join our insurance agent in crossing our fingers 🤞 Let's dive in to today's Upgrade. 1 Marketing Upgrade Progressive Webinar Registration In 9...
about 1 month ago • 2 min read
Read OnlineEstimated time to read: 1 minute 41 seconds. 1 Concept or Framework Tactical Jargon In 7 words Carefully include words that repel wrong-fit customers. Dilemma: You don’t sell to everyone. But is your marketing attracting people that have no business being in your world? Your marketing should actively repel people if: You sell to a narrow market Your marketing content is irrelevant to a broader audience Wrong-fit customers will have a bad experience Otherwise you risk wasting money...
about 2 months ago • 1 min read
Read OnlineEstimated time to read: 1 minute 17 seconds. 1 Concept or Framework Assessments In 9 words Surface the pain and lead naturally to your solution. Dilemma: Most of your target market doesn't spend all day thinking about the problem you solve. In fact, many problems linger unsolved for weeks, months, and even years. Solution: Use an assessment to resurface the problem and bring it top of mind. An assessment follows one of the simplest & most powerful copywriting frameworks: Problem,...
about 2 months ago • 1 min read