Sales-Driven Quiz ⚡️ The Marketing Upgrade


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Sales-Driven Quiz

In 9 words:

Let prospects tell you how to sell to them.

Dilemma: When you sell face-to-face you have the advantage of understanding.

Discovering one person’s specific needs and desires. Tailoring your recommendations.

Question, answer. A two-way conversation.

But selling products and services online is one-way.

It’s someone reading your promotional email. Clicking around your website. Scrolling through your sales page.

You present static information. And you hope that it resonates.

Solution: Leverage the dynamic nature of a conversation.

Use a quiz that asks interesting questions, provides a tailored recommendation, and makes your sales experience engaging and interactive.

So each person feels like they’re having a personalized experience.

In a way that’s scalable and much less labor intensive.

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3 Ideas to Implement

1

Promise a personalized solution

Everyone feels like an edge case. That’s why one of the biggest objections is “…but is this right for ME?”

Most of us have an obstacle or situation we believe will make us an exception to the promised success.

But if you can show that your offer fits their specific situation? You overcome that objection.

Real-world Example: Matthew Hussey uses his quiz to offer a personalized solution to his audience’s problems. Based on their quiz responses they’re presented with programs that feel like tailored recommendations.

Pro Tip: The first question is critical. Matthew asks for their first name upfront. That may work for him, but I recommend testing this. I’ve had great success asking a short two-option question that “greases the wheels”. Especially on mobile, there’s much less friction to tap an answer than typing a name, which gets them into the quiz flow faster.


2

Explore if they’re a good fit for your offer

You can use a quiz to position yourself as the gatekeeper of success.

Show that you’re an expert who knows who’s likely to succeed — and who won’t.

So at the end when you say, “Yes, you ARE the type of person who will have success with this” — that’s powerful.

Real-world Example: Amy Porterfield uses a quiz that tells people if they are the type of person who can replace their income with a digital course. Naturally, that also means they’d a good fit for her flagship program, Digital Course Academy.


3

Customize their experience

The “Which Type Are You?” is a classic quiz format. Tell them something interesting about themselves. Then use that information to tailor your messaging around why their type is a good fit for your product or service.

Real-world Example: Marie Forleo helps people understand what type of entrepreneur they are and what type of business they should start. Then, she uses that information to show how her B-School program can support them.


Which type of quiz would work best for your brand?

— Bobby

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