Sales-Driven Quiz ⚡️ The Marketing Upgrade
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Everyone feels like an edge case. That’s why one of the biggest objections is “…but is this right for ME?” Most of us have an obstacle or situation we believe will make us an exception to the promised success. But if you can show that your offer fits their specific situation? You overcome that objection. Real-world Example: Matthew Hussey uses his quiz to offer a personalized solution to his audience’s problems. Based on their quiz responses they’re presented with programs that feel like tailored recommendations. Pro Tip: The first question is critical. Matthew asks for their first name upfront. That may work for him, but I recommend testing this. I’ve had great success asking a short two-option question that “greases the wheels”. Especially on mobile, there’s much less friction to tap an answer than typing a name, which gets them into the quiz flow faster.
You can use a quiz to position yourself as the gatekeeper of success. Show that you’re an expert who knows who’s likely to succeed — and who won’t. So at the end when you say, “Yes, you ARE the type of person who will have success with this” — that’s powerful. Real-world Example: Amy Porterfield uses a quiz that tells people if they are the type of person who can replace their income with a digital course. Naturally, that also means they’d a good fit for her flagship program, Digital Course Academy.
The “Which Type Are You?” is a classic quiz format. Tell them something interesting about themselves. Then use that information to tailor your messaging around why their type is a good fit for your product or service. Real-world Example: Marie Forleo helps people understand what type of entrepreneur they are and what type of business they should start. Then, she uses that information to show how her B-School program can support them. Which type of quiz would work best for your brand? — Bobby The Marketing Upgrade is produced by: |
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