1st Lesson Free ⚡️ The Marketing Upgrade
|
Hey, it's Bobby. Happy Thanksgiving. I'm grateful you're here reading today's edition. In the spirit of this giving season, here's an upgrade that's all about providing value to your customers before they buy.
It’s a win-win. Your potential customer gets to experience the course. And you get the opportunity to frame the problem that your course solves. As the saying goes: when you show you understand their problem better than them, they also come to believe you can solve their problem. Real-world Example: For his Message Matters Most course, Alex James offers his audience the first lesson for free, right on the sales page. The benefit to Alex is that viewers come away better understanding why their current marketing might suck (and therefore, why they need the course).
People suspect they don’t have the prerequisites to success. You can use your free preview lesson to spell out what your students need to succeed – so people can self-select that they’re qualified enough to join. Real-world Example: Similar to the Alex James example above, the How to Shoot Video That Doesn’t Suck course sales page has a problem-focused first lesson. However, they also go a step further and include a second lesson that explains what people will need for the course. Which helps them overcome to “Will this work for me?” objection.
Think of it like a free trial for online software or a membership community. Ask them to opt-in to start going through the first part of your course. The advantage of this option is that they’re already in the course portal. Which means there will be less friction when it’s time for them to upgrade and keep the momentum going. Real-world Example: Coaching.com offers a free trial of on the sales page for their Breakthrough Coaching course. The idea being that once their students starts the course for free and get value, they’re more likely to buy access to the full course. Pro Tip: Be careful with having more than one call-to-action on a page. Best practice is one CTA per landing/sales page, so this is definitely something you’d want to test with your specific audience. Cheers to a wonderful holiday season. — Bobby The Marketing Upgrade is produced by: |
Marketing Upgrades That Grow Your Revenue
Enter your email below to upgrade your marketing.
Estimated time to read: 2 minutes 17 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. 23 inches of snow dumped on us last week here in Denver. It seems winter is here, finally. Thankfully we're well stocked on hot chocolate and streaming services. Time to make the most of this season. 1 Marketing Upgrade Headline Social Ads In 10 words: Forget fancy visuals and...
Estimated time to read: 2 minutes 29 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. I'm excited about this. Because you're a Marketing Upgrades reader, you now have access to: The Marketing Upgrades Library. All 19 marketing upgrades I've published so far — searchable and organized so you can implement quickly and drive more conversions Enjoy :) 1 Marketing...
Estimated time to read: 2 minutes 7 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. In anticipation of Halloween, my wife and I have been re-watching the Harry Potter movies. I'm full of nostalgia. And with the weather about to turn, I'm looking forward to curling up with my books and some hot cocoa. In other words, I'm ready for the holidays. Want your own...