Keep the Scent ⚡️ The Marketing Upgrade
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Hey, it's Bobby. After a hiatus I'm back with an upgrade worth your attention. I've noticed too many businesses ignore this. Especially with marketing teams and budgets stretched thin. But that's a mistake. Applying this upgrade is a simple way to punch above your weight as a smaller brand.
The simplest way to create a congruent experience is to mirror the Hero section of your landing page in your ads. This way your reader is immediately clear they’ve navigated to the right place. Real-world Example: Coaching.com mirrors the design of their landing page in their ad, using the same general layout, fonts, and colors. Pro Tip: Make sure the experience is congruent on both desktop and mobile. Even today I still see too many brands neglect to check the mobile experience. AdLanding Page
Mirroring your landing page may be too limiting. Especially when bold creative in your ads could earn you more attention and clicks. Instead, you can match key elements of your brand to create a similar “look & feel”. Real-world Example: Amy Porterfield keeps her typography and brand colors consistent across her ad and landing page. The light blue background, narrow bold font, and yellow underline effect create congruency between the two pages. AdLanding Page
Humans naturally look at faces first. You can leverage this tendency by using the same photo in your ad and landing page. This creates quick recognition and congruency. Real-world Example: Mindvalley uses the same photo of their expert in their ad and landing page. AdLanding PageCheers, — Bobby The Marketing Upgrade is produced by: |
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Estimated time to read: 1 minute 26 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. 'Tis the season of annual planning. I'm looking to make 2025 one of my best years yet. What about you? Does your marketing need an upgrade? Stop leaving money on the table with an underperforming funnel. I'll help you increase conversions and generate more leads and sales with a...
Estimated time to read: 2 minutes 30 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Happy Thanksgiving. I'm grateful you're here reading today's edition. In the spirit of this giving season, here's an upgrade that's all about providing value to your customers before they buy. 1 Marketing Upgrade 1st Lesson Free In 9 words: Preview your course to prove it’s the...
Estimated time to read: 2 minutes 17 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. 23 inches of snow dumped on us last week here in Denver. It seems winter is here, finally. Thankfully we're well stocked on hot chocolate and streaming services. Time to make the most of this season. 1 Marketing Upgrade Headline Social Ads In 10 words: Forget fancy visuals and...