Make It 3D ⚡️ The Marketing Upgrade
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Hey, it's Bobby. 'Tis the season of annual planning. I'm looking to make 2025 one of my best years yet. What about you?
Showcase your impressive offer by creating visuals for the different elements that are included. Real-world Example: For his Creator MBA program, Justin Welsh showcases the full suite of what’s included in his offer, including a video lesson, course portal, unique framework, AI prompt, and a checklist.
Sometimes a book is a book. It may not make sense to show the different elements inside if they can’t be made visually interesting. Instead, you can surround your visual with other elements that describe what’s inside. Real-world Example: Absolute Dogs uses text and arrows to hint at all of the awesome information inside their book, “There’s a Trick for That!” Note: If it makes sense for your offer to include photos of cute animals, definitely do that.
Not only do visuals turn the intangible into the tangible to make selling easier — they also help you win attention and get the click. Real-world Example: Jordan Matthew Blackman has featured visuals of his video course in his ads since at least 2021. People clicking on this image are going to be qualified — they won’t be surprised to discover he’s selling a video course on his sales page. Hope you have yourself an awesome weekend. — Bobby The Marketing Upgrade is produced by: |
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Estimated time to read: 1 minute 33 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. After a hiatus I'm back with an upgrade worth your attention. I've noticed too many businesses ignore this. Especially with marketing teams and budgets stretched thin. But that's a mistake. Applying this upgrade is a simple way to punch above your weight as a smaller brand. 1...
Estimated time to read: 2 minutes 30 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Happy Thanksgiving. I'm grateful you're here reading today's edition. In the spirit of this giving season, here's an upgrade that's all about providing value to your customers before they buy. 1 Marketing Upgrade 1st Lesson Free In 9 words: Preview your course to prove it’s the...
Estimated time to read: 2 minutes 17 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. 23 inches of snow dumped on us last week here in Denver. It seems winter is here, finally. Thankfully we're well stocked on hot chocolate and streaming services. Time to make the most of this season. 1 Marketing Upgrade Headline Social Ads In 10 words: Forget fancy visuals and...