Hey, it's Bobby. My quarterly refresh included a quarterly purge. Goodbye, 20+ email lists. Of course, I’m still subscribed to 23 newsletters. But the email game has never been more competitive. (so thanks for being here) Today’s Upgrade will help you win the battle for the inbox.
In your welcome email to new subscribers, reveal your surprise gift. This gets them excited. Plus, it immediately positions you as someone who goes above and beyond for people in your world. Real-world Example: Katelyn Bourgoin teases that a surprise gift is coming soon. And also uses this as an opportunity to encourage her new subscribers to take actions that improve deliverability (a win-win for both her and her subscribers).
50%+ of your opt-in page visitors won’t scroll beyond the first section or two. 80%+ won’t make it anywhere near the bottom of your page. But for those that do? Give them an extra incentive to take action by revealing your surprise gift. Because worse than ruining a surprise is them bouncing (and never returning). Real-world Example: The Elite Competitor reveals their bonus gift in the final Call-to-Action section at the bottom of their webinar registration page.
Now that they’ve joined your world, use this opportunity to both give them a welcome gift (reciprocity) and pique their interest in a relevant offer. Win-win! Real-world Example: In his welcome email to new newsletter subscribers, Jakob Greenfeld offered a special Bundle offer to new subscribers right after giving them a welcome gift. Which one will you implement this week? Reply and let me know. — Bobby The Marketing Upgrade is produced by: |
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Estimated time to read: 2 minutes 30 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Happy Thanksgiving. I'm grateful you're here reading today's edition. In the spirit of this giving season, here's an upgrade that's all about providing value to your customers before they buy. 1 Marketing Upgrade 1st Lesson Free In 9 words: Preview your course to prove it’s the...
Estimated time to read: 2 minutes 17 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. 23 inches of snow dumped on us last week here in Denver. It seems winter is here, finally. Thankfully we're well stocked on hot chocolate and streaming services. Time to make the most of this season. 1 Marketing Upgrade Headline Social Ads In 10 words: Forget fancy visuals and...
Estimated time to read: 2 minutes 29 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. I'm excited about this. Because you're a Marketing Upgrades reader, you now have access to: The Marketing Upgrades Library. All 19 marketing upgrades I've published so far — searchable and organized so you can implement quickly and drive more conversions Enjoy :) 1 Marketing...