Hey, it's Bobby. In anticipation of Halloween, my wife and I have been re-watching the Harry Potter movies. I'm full of nostalgia. And with the weather about to turn, I'm looking forward to curling up with my books and some hot cocoa. In other words, I'm ready for the holidays.
If you don’t want your prospects to feel like they have all the time in the world to decide (which they don’t, especially during a short launch window), add a countdown timer to your sales page. Real-world Example: On the sales page for her flagship course, Digital Course Academy, Amy Porterfield includes a timer that counts down to the end of the enrollment period. Plus, for extra emphasis, the timer bar remains at the top of the page as readers scroll down the page.
Similar to Idea #1. But instead of counting down to a deadline that’s shared by everyone, you use special software to create authentic urgency that’s unique to each person. Real-world Example: On their webinar watch page, A Yellowstone Life uses Deadline Funnel to create a countdown timer with a deadline that’s unique for each webinar registrant.
Get potential event attendees to make their decision faster by showing that the next session is coming up fast. Real-world Example: On their webinar registration page, Positive Parenting Solutions includes a timer that counts down to the next webinar session. Cheers! — Bobby The Marketing Upgrade is produced by: |
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Estimated time to read: 2 minutes 28 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. My quarterly refresh included a quarterly purge. Goodbye, 20+ email lists. Of course, I’m still subscribed to 23 newsletters. But the email game has never been more competitive. (so thanks for being here) Today’s Upgrade will help you win the battle for the inbox. Want your own...
Estimated time to read: 1 minute 40 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Some marketing upgrades are bigger and more strategic, like a Story Trove. Others are smaller and more tactical, like today's upgrade. Don't overlook these smaller changes. Because the gap between page visitor and page reader is a chasm that your marketing must bridge. And...
Estimated time to read: 2 minutes 2 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. On Saturday I turn 34. It also happens to be the weekend that separates the end of Q3 from the start of Q4. I'm taking this natural mile marker as an opportunity to reflect. After many weeks spent on the ground running among the trees, it's a good time to fly above and see the...