Estimated time to read: 2 minutes 7 seconds

New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here.

Hey, it's Bobby.

In anticipation of Halloween, my wife and I have been re-watching the Harry Potter movies. I'm full of nostalgia.

And with the weather about to turn, I'm looking forward to curling up with my books and some hot cocoa.

In other words, I'm ready for the holidays.

Want your own personal Marketing Upgrade?

Stop leaving money on the table. Increase conversions and generate more leads and sales with a Marketing Funnel Upgrade:

✓ End-to-end video review of your entire funnel

✓ Top 5 upgrades you can make today

✓ Delivered within 72 hours to improve conversions fast

✓ Guaranteed conversion increase or full refund*

Perfect for coaches, course creators, and online brands looking to boost sales and revenue this month.

Book Your Funnel Upgrade now

1 Marketing Upgrade

Countdown Timer

In 9 words:

Add a visual to your deadline to increase urgency

Dilemma: The average adult makes 33,000 to 35,000 total decisions each day (according to Harvard Business Review).

Most are automatic. But many still require our conscious input.

In other words, making decisions is exhausting.

So if your prospects can put off their decision on your offer until “later”? They will.

(spoiler alert: later rarely becomes “now”)

Solution: In short — deadlines.

But even deadlines can feel abstract.

We may intellectually understand that the deadline to make a decision is Friday.

But seeing that we have less than one day and a few hours left?

Now that feels much more urgent. And that’s what a countdown timer does.

It makes your deadline visual and tangible. Which is powerful.

Pro Tip: Be selective and tasteful with your use of countdowns. Decades of misuse by sleazy marketers mean that flashy or obnoxious countdowns will get you lumped in with the wrong crowd.

3 Ideas to Implement

Countdown to your live launch deadline

If you don’t want your prospects to feel like they have all the time in the world to decide (which they don’t, especially during a short launch window), add a countdown timer to your sales page.

Real-world Example: On the sales page for her flagship course, Digital Course Academy, Amy Porterfield includes a timer that counts down to the end of the enrollment period. Plus, for extra emphasis, the timer bar remains at the top of the page as readers scroll down the page.

Countdown to your evergreen deadline

Similar to Idea #1. But instead of counting down to a deadline that’s shared by everyone, you use special software to create authentic urgency that’s unique to each person.

Real-world Example: On their webinar watch page, A Yellowstone Life uses Deadline Funnel to create a countdown timer with a deadline that’s unique for each webinar registrant.

Countdown to the next event

Get potential event attendees to make their decision faster by showing that the next session is coming up fast.

Real-world Example: On their webinar registration page, Positive Parenting Solutions includes a timer that counts down to the next webinar session.

Cheers!

— Bobby

Real quick – how did you like today's Upgrade?

One click helps me know whether or not this was valuable.

⚡️⚡️⚡️ I loved it!

⚡️⚡️ It was okay

⚡️ It was a miss

If you enjoyed today's Upgrade, don't forget to forward it to your team or to a colleague. It only takes 10 seconds.

Were you forwarded this email? Join the newsletter (it's free).

The Marketing Upgrade is produced by:

Marketing Upgrades That Grow Your Revenue

Countdown Timer ⚡️ The Marketing Upgrade

Countdown Timer

Add a visual to your deadline to increase urgency

Make It 3D ⚡️ The Marketing Upgrade

1st Lesson Free ⚡️ The Marketing Upgrade

Headline Social Ad ⚡️ The Marketing Upgrade