Hey, it's Bobby. On Saturday I turn 34. It also happens to be the weekend that separates the end of Q3 from the start of Q4. I'm taking this natural mile marker as an opportunity to reflect. After many weeks spent on the ground running among the trees, it's a good time to fly above and see the whole forest.
If your offer helps people achieve their ambitions, create marketing that conveys those feelings of overcoming the odds and achieving their dreams. Real-world Example: This spec ad for Nike (created by George Mack) does an excellent job at owning the feeling of determination. It uses text in a simple, powerful way to motivate action and combat procrastination.
If your offer enables your customers to think bigger and do more, create marketing that conveys those feelings of dreaming bigger and reaching for more. Real-world Example: LEGO's "The Shadow Knows" campaign owns the feeling of creativity and wonder. Simple LEGO builds cast complex shadows and communicate the emotional journey that their products provide to their builders. They’re not just small, precisely manufactured plastic building blocks (logic). They’re a way to unlock your limitless imagination (emotion).
If there’s one thing that drives the human race, it’s our yearning for “more”. Your customers likely want more from an area of their life, whether that’s their career, relationships, or health. Tap into that by creating marketing that conveys those feelings of having more than enough. Real-world Example: In this billboard ad, Innocent uses humor to tap into the basic human desire to feel healthy. The large headline and pile of fruit communicates that their smoothies will give them that feeling of abundance in regards to their health. Let's make the most of this last quarter of 2024. Deal? — Bobby The Marketing Upgrade is produced by: |
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Estimated time to read: 2 minutes 30 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Happy Thanksgiving. I'm grateful you're here reading today's edition. In the spirit of this giving season, here's an upgrade that's all about providing value to your customers before they buy. 1 Marketing Upgrade 1st Lesson Free In 9 words: Preview your course to prove it’s the...
Estimated time to read: 2 minutes 17 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. 23 inches of snow dumped on us last week here in Denver. It seems winter is here, finally. Thankfully we're well stocked on hot chocolate and streaming services. Time to make the most of this season. 1 Marketing Upgrade Headline Social Ads In 10 words: Forget fancy visuals and...
Estimated time to read: 2 minutes 29 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. I'm excited about this. Because you're a Marketing Upgrades reader, you now have access to: The Marketing Upgrades Library. All 19 marketing upgrades I've published so far — searchable and organized so you can implement quickly and drive more conversions Enjoy :) 1 Marketing...