Estimated time to read: 2 minutes 3 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. My local ski spot is running a promo. Sweet deal on their 4-pack. In other words, winter is coming. I'm squeezing everything I can out of these sunny days, while they're still here. Hope you're doing the same. 1 Marketing Upgrade Story Trove In 8 words: Let prospects see...
9 days ago • 2 min read
Estimated time to read: 1 minutes 22 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Despite a tough week I'm showing up and keeping my commitment to you (and to me). Sometimes that's enough. 1 Marketing Upgrade 3-Step Journey In 7 words: Condense your customer journey into three simplified steps Dilemma: It’s human nature to want the result without the effort....
16 days ago • 1 min read
Estimated time to read: 1 minutes 25 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Writing this note to you from my home office in Denver. Beautiful partly cloudy day. I can see the Rocky Mountains stretching across the West in all their shades of blue. 1 Marketing Upgrade Gatekeeping In 7 words: Help the wrong people avoid becoming unhappy customers Dilemma:...
23 days ago • 1 min read
Estimated time to read: 1 minutes 37 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. I'm back after two weeks away from your inbox. Sorry to disappear like that. Not that I went anywhere, exactly. I've been here, at home. Learning how to be a parent, trying to turn chaos into calm. Let's call it a work in progress. 1 Marketing Upgrade Case Study Testimonials In...
about 1 month ago • 2 min read
Estimated time to read: 1 minutes 59 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. It feels like a hurricane just hit town. Except, no. That's just what it feels like to be a new parent. We're surfing the winds and learning every minute. 1 Marketing Upgrade Segmentation In 9 words: Ask your audience to make your marketing more relevant Dilemma: Your product...
about 2 months ago • 2 min read
Estimated time to read: 1 minutes 46 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Heat waves all around, including here in Denver. Hope you're staying cool. We're chilling inside with some tropical punch Kool-aid popsicles 😎 1 Marketing Upgrade Compare/Contrast In 7 words: Pack your value into one simple and powerful image Dilemma: You need to communicate...
about 2 months ago • 2 min read
Estimated time to read: 1 minutes 56 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Well, it's official. As of this week, I'm a parent. My wife and I welcomed a wonderful 6-year old boy into our family. We're filled with joy. And sleepiness. Wish us luck (and send coffee…) Let's dive in. 1 Marketing Upgrade 5-Star Social Proof In 7 words: Spotlight your happy...
2 months ago • 2 min read
Estimated time to read: 2 minutes 14 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Happy end-of-quarter. Cheers to you if you're also planning out your next moves for Q3. Maybe you'll even add today's Upgrade to the top of your to-do list. Let's dive in. 1 Marketing Upgrade Momentum-Boosting Thank You Pages In 9 words: Keep building the relationship with an...
2 months ago • 2 min read
Estimated time to read: 2 minutes 22 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Today's Upgrade helps infuse all your marketing with more power and persuasiveness. Because the best copy is what your customers write for you. Let's get into it. 1 Marketing Upgrade Goldmine Surveys In 7 words: Ask smart questions and uncover profitable insights. Dilemma:...
3 months ago • 2 min read