Case Study Testimonials ⚡️ The Marketing Upgrade
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Hey, it's Bobby. I'm back after two weeks away from your inbox. Sorry to disappear like that. Not that I went anywhere, exactly. I've been here, at home. Learning how to be a parent, trying to turn chaos into calm. Let's call it a work in progress.
Format your testimonial section so it’s effective for both scanners and readers. Make sure scanners can quickly grasp the most important point while your more detail-oriented customers can dive deeper and explore the full story. Real-world Example: The Female Entrepreneur Association showcases top success stories their customers have had with their membership platform. Notice how the headline and text calls out the biggest result, while including a nicely-formatted video which goes into more depth.
Rather than putting all the text upfront (and making your webpage look too text heavy), hide details behind a button or link your customers can click to learn more. Real-world Example: See how Mindvalley presents testimonials on their webinar opt-in page. They include a video or image, headline, and a small bit of text. Then there’s a “Read more” link for those who’d like to keep exploring.
Seeing is believing. And seeing your successful customers talk about their success is powerful for converting new customers. Real-world Example: Gabby Bernstein includes these video testimonials on the sales page for her “bestseller masterclass”. Notice how she also includes a 5-star rating under each (which we explored in a previous Marketing Upgrade) Wishing you your highest conversions yet. Go hit those sales records. — Bobby P.S. Have we connected on LinkedIn yet? The Marketing Upgrade is produced by: |
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Estimated time to read: 1 minute 53 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Soon we'll be heading into the mountains for a nice, relaxing weekend away. For my wife that means lounging by the pool. For me that means hiking, biking, and kayaking for many miles. Just the way I'm wired. Find what works for you. Then make the most of it. 1 Marketing Upgrade...
Estimated time to read: 1 minute 43 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Your favorite marketing nerd is back with another upgrade. Implement this one on your sales pages and I'd be shocked if you didn't see a conversion boost. 1 Marketing Upgrade Two Paths In 9 words: Articulate the potential futures your customer could experience Dilemma: Sometimes...
Estimated time to read: 2 minutes 3 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. My local ski spot is running a promo. Sweet deal on their 4-pack. In other words, winter is coming. I'm squeezing everything I can out of these sunny days, while they're still here. Hope you're doing the same. 1 Marketing Upgrade Story Trove In 8 words: Let prospects see...