Hey, it's Bobby.

I'm back after two weeks away from your inbox. Sorry to disappear like that.

Not that I went anywhere, exactly. I've been here, at home. Learning how to be a parent, trying to turn chaos into calm.

Let's call it a work in progress.

Format your testimonial section so it’s effective for both scanners and readers. Make sure scanners can quickly grasp the most important point while your more detail-oriented customers can dive deeper and explore the full story.

Real-world Example: The Female Entrepreneur Association showcases top success stories their customers have had with their membership platform.

Notice how the headline and text calls out the biggest result, while including a nicely-formatted video which goes into more depth.

Rather than putting all the text upfront (and making your webpage look too text heavy), hide details behind a button or link your customers can click to learn more.

Real-world Example: See how Mindvalley presents testimonials on their webinar opt-in page. They include a video or image, headline, and a small bit of text. Then there’s a “Read more” link for those who’d like to keep exploring.

Seeing is believing. And seeing your successful customers talk about their success is powerful for converting new customers.

Real-world Example: Gabby Bernstein includes these video testimonials on the sales page for her “bestseller masterclass”. Notice how she also includes a 5-star rating under each (which we explored in a previous Marketing Upgrade)

Wishing you your highest conversions yet. Go hit those sales records.

— Bobby

P.S. Have we connected on LinkedIn yet?

The Marketing Upgrade is produced by:

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