Hey, it's Bobby. It feels like a hurricane just hit town. Except, no. That's just what it feels like to be a new parent. We're surfing the winds and learning every minute.
If you have a variety of resources, you don’t want to make people click around forever to try and find what they need. Otherwise they’ll bounce. Instead, use your homepage to help visitors find what they’re looking for quickly so they can start getting value from you immediately. Real-world Example: Masterclass has a large variety of courses, from writing a novel to playing tennis. So in the hero section of their homepage, they help their website visitors self-select what they’re looking for.
If you serve people along a continuum, it can be useful to know where they are on their journey. This way you can deliver the most relevant resources and provide the most value based on their specific situation. Real-world Example: Stu McLaren used this segmentation question as part of his opt-in process to understand where each lead was at in their business-building journey.
People buy solutions to problems. And if your product or service solves more than one major problem, it can be very helpful to know which problem your new leads care most about. This is key to tailoring your messaging to describe the exact ways your offer helps solve the problem that matters most to them. Real-world Example: Amy Porterfield included this segmentation question after the user opted in for her webinar. Pro Tip: Give a reason why you’re asking this question to get more people to complete the segmentation step. 💡 Bonus Idea: Try using a quiz or assessment as a "disguised" version of your client intake form. They get to self-diagnose while you see who'd be a good fit for your services. Want help applying this week's Upgrade to your marketing? You know where to find me. — Bobby P.S. Let's connect on LinkedIn The Marketing Upgrade is produced by: |
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Estimated time to read: 1 minute 33 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. After a hiatus I'm back with an upgrade worth your attention. I've noticed too many businesses ignore this. Especially with marketing teams and budgets stretched thin. But that's a mistake. Applying this upgrade is a simple way to punch above your weight as a smaller brand. 1...
Estimated time to read: 1 minute 26 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. 'Tis the season of annual planning. I'm looking to make 2025 one of my best years yet. What about you? Does your marketing need an upgrade? Stop leaving money on the table with an underperforming funnel. I'll help you increase conversions and generate more leads and sales with a...
Estimated time to read: 2 minutes 30 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Happy Thanksgiving. I'm grateful you're here reading today's edition. In the spirit of this giving season, here's an upgrade that's all about providing value to your customers before they buy. 1 Marketing Upgrade 1st Lesson Free In 9 words: Preview your course to prove it’s the...