Hey, it's Bobby. Hello from Denver. Where we've just had hail. But hopefully not so much we have to replace our roof (for the 2nd time in 2 years). We join our insurance agent in crossing our fingers 🤞 Let's dive in to today's Upgrade.
Rather than asking for all the information upfront, add a page in between the webinar landing page and thank you page where you gather additional information. You reduce friction while still collecting their email upfront. This way you can follow-up in the future (similar to an abandoned cart sequence, but for your webinar). Real-world Example: Dow Janes leads with an on-page email opt-in form that’s low friction. Then, after someone submits the first form, they go to an interstitial page that collects the rest of their information (First name, Phone Number, and Webinar Time). Pro tip: I’ve seen phrases like “Almost Done” and “Almost There” increase form completion substantially — worth giving a shot in your copy to encourage conversions.
If you use audience segmentation as part of your marketing strategy, consider adding an interstitial page to your webinar registration process to gather this intel. Unlike Idea #1 above, you still gather the main information (name, email, webinar time) on the first page. And then you include a form with single-select or multi-select options on the middle page. Real-world Example: Amy Porterfield uses an on-page form on her webinar registration page. And then includes “one more question” on an interstitial page for registrants to select their biggest challenge around the webinar topic.
This is the classic option that’s built-in to most live and automated webinar platforms. You add a button to your webinar registration page. And when the visitor clicks it, it pops up the opt-in form. This can work really well, especially if you only have 2-3 form fields. I consider this the bare minimum to leverage the “micro-commitment” effect. Real-world Example: Miriam Laundry uses a simple button repeated throughout the page. Then when visitors click the button an opt-in form pops up on screen. Pro tip: Affirmative CTA copy like Miriam uses tends to perform very well. That's it. Time to implement. I'm curious, how do you see yourself using today's Marketing Upgrade? Let me know. — Bobby P.S. for the love of conversions, please stop doing this on your homepage. The Marketing Upgrade is produced by: |
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Estimated time to read: 1 minute 43 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Your favorite marketing nerd is back with another upgrade. Implement this one on your sales pages and I'd be shocked if you didn't see a conversion boost. 1 Marketing Upgrade Two Paths In 9 words: Articulate the potential futures your customer could experience Dilemma: Sometimes...
Estimated time to read: 2 minutes 3 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. My local ski spot is running a promo. Sweet deal on their 4-pack. In other words, winter is coming. I'm squeezing everything I can out of these sunny days, while they're still here. Hope you're doing the same. 1 Marketing Upgrade Story Trove In 8 words: Let prospects see...
Estimated time to read: 1 minutes 22 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Despite a tough week I'm showing up and keeping my commitment to you (and to me). Sometimes that's enough. 1 Marketing Upgrade 3-Step Journey In 7 words: Condense your customer journey into three simplified steps Dilemma: It’s human nature to want the result without the effort....