Hey, it's Bobby.

Happy end-of-quarter. Cheers to you if you're also planning out your next moves for Q3.

Maybe you'll even add today's Upgrade to the top of your to-do list.

Let's dive in.

If someone just opted-in for a free gift like a guide or an ebook, that’s a signal they’re interested in solving a specific problem. Now you can offer them a related webinar or video. This provides more value, builds the relationship faster, and gives you the opportunity to showcase your product or service sooner — a win-win.

Real-world Example: This is a modified version of a webinar invite page I’ve used with clients.

The simple copy acknowledges the context of the step they’ve just completed, then invites them to register for a free masterclass.

This moment might be the most engaged your new leads ever are.

They might have been following your content on social for months and finally opted-in to your email list. Or maybe your ad found them at the perfect time and they’re ready to solve their problem now.

Now is your opportunity to invite these fast-movers to raise their hands and step forward to get your support. This is a great option if you offer a hands-on service or coaching program.

Real-world Example: Stacy Rossetti offers a way to speak with her personally (and get some bonuses) for those who were ready to take the next step.

Just because they’ve opted in, don’t assume they’re going to remember to read your email.

The previous ideas help your new leads remember you and build recognition. So that when they see your email in their inbox later they’ll be more likely to open it.

But there’s also the direct approach: Call them to action!

Real-world Example: Filthy Rich Writer asks new leads to check their inbox immediately.

And most importantly, gives them three compelling reasons they should take this action. This avoids a big mistake I see on this type of page: not giving a reason to to check their email.

Pro Tip: Don’t assume people remember the value they’re going to get. Even if you just told them. Trust me, people forget — and get distracted — quickly.

There you go. Now, how will you implement?

— Bobby

P.S. You're a nerd​

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