Hey, it's Bobby.

Heat waves all around, including here in Denver. Hope you're staying cool.

We're chilling inside with some tropical punch Kool-aid popsicles 😎

People crave both immediate satisfaction as well as long-term, sustained results.

So if your product or service can deliver both? Show that in one powerful visual.

Real-world Example: Thesis uses a simple graphic to show what happens 30 minutes after using their pill and 30 days after using it consistently.

But even though this ad is for a physical product, this format could just as easily be used for a coaching program. For example: “After 1 session; After 5 sessions”

You likely have a framework, method, or way of delivering value that’s superior than the “usual” way.

Instead of trying to use a bunch of words to communicate this difference, try using a visual to contrast the two approaches side-by-side.

Real-world Example: Colin Boyd compares the typical “Origin Story” that people are familiar with and his unique “Conversion Story” method.

Then he uses checkmarks and X-marks to show how his approach is superior because it achieves certain benefits that the other cannot.

People buy outcomes. So one of the most powerful ways to communicate the value of your product or service is to show the outcome and contrast it with how their life looks now.

Real-world Example: Kevin Shen uses a visual before & after section on the sales page for his Dream Studio Course. In just a few images he’s able to easily show just how much better his students’ videos look after getting his support.

Happy marketing to you.

— Bobby

P.S. Let's connect on LinkedIn​

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