Before Exit Action ⚡️ The Marketing Upgrade


Estimated time to read: 1 minute 53 seconds

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Hey, it's Bobby.

Soon we'll be heading into the mountains for a nice, relaxing weekend away.

For my wife that means lounging by the pool. For me that means hiking, biking, and kayaking for many miles. Just the way I'm wired.

Find what works for you. Then make the most of it.

1 Marketing Upgrade

Before Exit Action

In 9 words:

Get them to take an action before they disappear

Dilemma: It takes a lot of work to get someone to your website.

Whether they’ve come from a Facebook ad to your landing page. Or clicked over from a Google search or a post on social media.

But your job is far from over. Now your goal is to build the relationship and move them closer to becoming a customer.

And the biggest obstacle to making that happen?

They exit your website without taking an action.

Solution: Don’t waste the opportunity you’ve worked so hard to create.

Make the most of this moment and incentivize your visitor to take an action before leaving your website.

3 Ideas to Implement

1

Invite them to get value (and join your list)

Offer your website visitor your most valuable resource as a free gift.

Real-world Example: Marie Forleo offers a popular resource in exchange for the visitor’s contact details. This gift is also closely aligned with the next step in the customer journey, which is to buy her book Everything is Figureoutable.

Pro Tip: To increase conversions, include an appealing image of your free gift.


2

Highlight an expiring bonus

The cart is closing and real value is being taken off the table. Use this opportunity to showcase your most valuable bonus. This reminds prospects of what they’ll lose if they don’t take action.

Real-world Example: Amy Porterfield used an exit popup to remind potential course students of a sweet bonus they’d miss if they left the sales page without buying.

Pro tip: Make the perceived value of the bonus alone greater than the actual price of the program.


3

Downsell a free high-value offer

If you’re selling a premium offer, you likely have a longer buying cycle. It’s not an impulse purchase. Which means most of your market won’t be ready to buy now.

Therefore, it’s better to bring someone into your world and build a relationship until they’re ready to become a customer. Rather than lose them forever.

Real-world Example: Tiago Forte offered a free email course for visitors who were exiting the sales page for his Build a Second Brain program. This gave his potential future students a way to get more value and continue the relationship if they weren’t yet ready to step into his paid offer.


Cheers!

— Bobby

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