Hey, it's Bobby.

Soon we'll be heading into the mountains for a nice, relaxing weekend away.

For my wife that means lounging by the pool. For me that means hiking, biking, and kayaking for many miles. Just the way I'm wired.

Find what works for you. Then make the most of it.

Offer your website visitor your most valuable resource as a free gift.

Real-world Example: Marie Forleo offers a popular resource in exchange for the visitor’s contact details. This gift is also closely aligned with the next step in the customer journey, which is to buy her book Everything is Figureoutable.

Pro Tip: To increase conversions, include an appealing image of your free gift.

The cart is closing and real value is being taken off the table. Use this opportunity to showcase your most valuable bonus. This reminds prospects of what they’ll lose if they don’t take action.

Real-world Example: Amy Porterfield used an exit popup to remind potential course students of a sweet bonus they’d miss if they left the sales page without buying.

Pro tip: Make the perceived value of the bonus alone greater than the actual price of the program.

If you’re selling a premium offer, you likely have a longer buying cycle. It’s not an impulse purchase. Which means most of your market won’t be ready to buy now.

Therefore, it’s better to bring someone into your world and build a relationship until they’re ready to become a customer. Rather than lose them forever.

Real-world Example: Tiago Forte offered a free email course for visitors who were exiting the sales page for his Build a Second Brain program. This gave his potential future students a way to get more value and continue the relationship if they weren’t yet ready to step into his paid offer.

Cheers!

— Bobby

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