⚡️ The Upgrade: Assessments
If your audience has been struggling to make progress, they may not fully realize why it's been so difficult. Use an assessment to make the problem tangible and help them see where the roadblocks are. Real-world Example: Keeper.ai uses a calculator to show just how few people in your entire country match your dating preferences – just by narrowing a few demographic parameters. This leads naturally to offering their matchmaking service as a way to navigate this challenge.
Why make your audience do the work when you can do it for them. Create a tool that automatically analyzes and exposes the problem. Think an AI-powered resumé review tool. Or an app that analyzes their dating profile and provides quick tips to improve. Real-world Example: Neil Patel's homepage is built around a digital marketing assessment where visitors just have to enter their website URL to get an instant analysis.
Your audience may not realize where they should focus until they see it in black & white. Create a tool they can use to self-assess various areas and then give a score to each area so they can see for themselves where the weak points are. Real-world Example: Upcoach offers a simple Wheel of Life assessment to help their people pinpoint areas of improvement. That's all, folks. Have a terrific rest of your day. — Bobby P.S. Hit reply and tell me which idea has the most potential for your business. I love hearing from you! The Marketing Upgrade is produced by: |
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Estimated time to read: 1 minute 43 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Your favorite marketing nerd is back with another upgrade. Implement this one on your sales pages and I'd be shocked if you didn't see a conversion boost. 1 Marketing Upgrade Two Paths In 9 words: Articulate the potential futures your customer could experience Dilemma: Sometimes...
Estimated time to read: 2 minutes 3 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. My local ski spot is running a promo. Sweet deal on their 4-pack. In other words, winter is coming. I'm squeezing everything I can out of these sunny days, while they're still here. Hope you're doing the same. 1 Marketing Upgrade Story Trove In 8 words: Let prospects see...
Estimated time to read: 1 minutes 22 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Despite a tough week I'm showing up and keeping my commitment to you (and to me). Sometimes that's enough. 1 Marketing Upgrade 3-Step Journey In 7 words: Condense your customer journey into three simplified steps Dilemma: It’s human nature to want the result without the effort....