⚡️ The Upgrade: Assessments
If your audience has been struggling to make progress, they may not fully realize why it's been so difficult. Use an assessment to make the problem tangible and help them see where the roadblocks are. Real-world Example: Keeper.ai uses a calculator to show just how few people in your entire country match your dating preferences – just by narrowing a few demographic parameters. This leads naturally to offering their matchmaking service as a way to navigate this challenge.
Why make your audience do the work when you can do it for them. Create a tool that automatically analyzes and exposes the problem. Think an AI-powered resumé review tool. Or an app that analyzes their dating profile and provides quick tips to improve. Real-world Example: Neil Patel's homepage is built around a digital marketing assessment where visitors just have to enter their website URL to get an instant analysis.
Your audience may not realize where they should focus until they see it in black & white. Create a tool they can use to self-assess various areas and then give a score to each area so they can see for themselves where the weak points are. Real-world Example: Upcoach offers a simple Wheel of Life assessment to help their people pinpoint areas of improvement. That's all, folks. Have a terrific rest of your day. — Bobby P.S. Hit reply and tell me which idea has the most potential for your business. I love hearing from you! The Marketing Upgrade is produced by: |
Marketing Upgrades That Grow Your Revenue
Enter your email below to upgrade your marketing.
Estimated time to read: 2 minutes 7 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. In anticipation of Halloween, my wife and I have been re-watching the Harry Potter movies. I'm full of nostalgia. And with the weather about to turn, I'm looking forward to curling up with my books and some hot cocoa. In other words, I'm ready for the holidays. Want your own...
Estimated time to read: 2 minutes 28 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. My quarterly refresh included a quarterly purge. Goodbye, 20+ email lists. Of course, I’m still subscribed to 23 newsletters. But the email game has never been more competitive. (so thanks for being here) Today’s Upgrade will help you win the battle for the inbox. Want your own...
Estimated time to read: 1 minute 40 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Some marketing upgrades are bigger and more strategic, like a Story Trove. Others are smaller and more tactical, like today's upgrade. Don't overlook these smaller changes. Because the gap between page visitor and page reader is a chasm that your marketing must bridge. And...