⚡️ The Upgrade: Assessments


Read Online
Estimated time to read: 1 minute 17 seconds.


1 Concept or Framework

Assessments

In 9 words

Surface the pain and lead naturally to your solution.

Dilemma: Most of your target market doesn't spend all day thinking about the problem you solve. In fact, many problems linger unsolved for weeks, months, and even years.

Solution: Use an assessment to resurface the problem and bring it top of mind.

An assessment follows one of the simplest & most powerful copywriting frameworks: Problem, Agitate, Solution (PAS).

  • Problem: "How bad is your problem? Take this assessment to find out."
  • Agitate: "Wow! Based on your responses, it looks like you have a bad case of this problem, which is likely causing these other issues too."
  • Solve: "The good news is, we offer a product/service that fixes this problem. Click to learn more."

3 Ideas to Implement

1

Create an "aha" moment that highlights the issue

If your audience has been struggling to make progress, they may not fully realize why it's been so difficult.

Use an assessment to make the problem tangible and help them see where the roadblocks are.

Real-world Example: Keeper.ai uses a calculator to show just how few people in your entire country match your dating preferences – just by narrowing a few demographic parameters. This leads naturally to offering their matchmaking service as a way to navigate this challenge.


2

Offer an automatic analysis

Why make your audience do the work when you can do it for them. Create a tool that automatically analyzes and exposes the problem.

Think an AI-powered resumé review tool. Or an app that analyzes their dating profile and provides quick tips to improve.

Real-world Example: Neil Patel's homepage is built around a digital marketing assessment where visitors just have to enter their website URL to get an instant analysis.


3

Spot the weak points

Your audience may not realize where they should focus until they see it in black & white.

Create a tool they can use to self-assess various areas and then give a score to each area so they can see for themselves where the weak points are.

Real-world Example: Upcoach offers a simple Wheel of Life assessment to help their people pinpoint areas of improvement.


That's all, folks. Have a terrific rest of your day.

— Bobby

P.S. Hit reply and tell me which idea has the most potential for your business. I love hearing from you!

Did you like this week's newsletter?

Your feedback helps me improve the content over time.

⚡️⚡️⚡️ I loved it!

⚡️⚡️ It was okay.

⚡️ No, it was a miss.

The Marketing Upgrade is produced by:

Marketing Upgrades That Grow Your Revenue

Enter your email below to upgrade your marketing.

Read more from Marketing Upgrades That Grow Your Revenue

Estimated time to read: 1 minutes 59 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. It feels like a hurricane just hit town. Except, no. That's just what it feels like to be a new parent. We're surfing the winds and learning every minute. 1 Marketing Upgrade Segmentation In 9 words: Ask your audience to make your marketing more relevant Dilemma: Your product...

Estimated time to read: 1 minutes 46 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Heat waves all around, including here in Denver. Hope you're staying cool. We're chilling inside with some tropical punch Kool-aid popsicles 😎 1 Marketing Upgrade Compare/Contrast In 7 words: Pack your value into one simple and powerful image Dilemma: You need to communicate...

Estimated time to read: 1 minutes 56 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Well, it's official. As of this week, I'm a parent. My wife and I welcomed a wonderful 6-year old boy into our family. We're filled with joy. And sleepiness. Wish us luck (and send coffee…) Let's dive in. 1 Marketing Upgrade 5-Star Social Proof In 7 words: Spotlight your happy...