3-Step Journey ⚡️ The Marketing Upgrade


Estimated time to read: 1 minutes 22 seconds

New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here.

Hey, it's Bobby.

Despite a tough week I'm showing up and keeping my commitment to you (and to me). Sometimes that's enough.

1 Marketing Upgrade

3-Step Journey

In 7 words:

Condense your customer journey into three simplified steps

Dilemma: It’s human nature to want the result without the effort.

Ideally, your customers would just take a magic pill and voila! Their problem would be solved.

Unfortunately, that’s not realistic. No such magic pill exists.

The reality is that achieving their desired result will take time, money, energy, and/or effort.

Solution: Make the path ahead seem less daunting by condensing the journey into three distinct and simplified phases.

You can include this simplified journey outline across your website, including opt-in pages, sales pages, homepage, work with me page, etc.

3 Ideas to Implement

1

Map out your results framework

You likely have a process or framework you walk your clients through that’s different than what others recommend. Highlight this in your 3 Steps section.

Real-world Example: Dow Janes highlights their “3 Steps to Financial Freedom” framework that helps their customer see a clear path ahead that feels refreshingly simple, especially when most financial advice can seem overly complicated.


2

Map out your coaching program process

Give a high-level overview of the process you take your clients through in your coaching program. This can be a powerful way to give customers a quick snapshot of what it looks like to work with you.

Real-world Example: Introverted Alpha provides a simplified version of the process they take their clients through in their 1:1 Dating Coaching program.


3

Map out your business model

If you have a simple business model, show the full journey from brand-new to your world to achieving the highest value your company provides.

Real-world Example: The Elite Competitor highlights the journey from webinar attendee to joining their premium course to achieving the desired end result.


Planning to implement this week's upgrade? Let me know.

— Bobby

P.S. Let's connect on LinkedIn if we haven't yet.

Real quick – how did you like today's Upgrade?

One click helps me know whether or not this was valuable.

⚡️⚡️⚡️ I loved it!

⚡️⚡️ It was okay

⚡️ It was a miss

If you enjoyed today's Upgrade, don't forget to forward it to your team or to a colleague. It only takes 10 seconds.

Were you forwarded this email? Join the newsletter (it's free).

The Marketing Upgrade is produced by:

Marketing Upgrades That Grow Your Revenue

Enter your email below to upgrade your marketing.

Read more from Marketing Upgrades That Grow Your Revenue
The Marketing Upgrade Logo

Estimated time to read: 2 minutes 30 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. Happy Thanksgiving. I'm grateful you're here reading today's edition. In the spirit of this giving season, here's an upgrade that's all about providing value to your customers before they buy. 1 Marketing Upgrade 1st Lesson Free In 9 words: Preview your course to prove it’s the...

The Marketing Upgrade Logo

Estimated time to read: 2 minutes 17 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. 23 inches of snow dumped on us last week here in Denver. It seems winter is here, finally. Thankfully we're well stocked on hot chocolate and streaming services. Time to make the most of this season. 1 Marketing Upgrade Headline Social Ads In 10 words: Forget fancy visuals and...

The Marketing Upgrade Logo

Estimated time to read: 2 minutes 29 seconds Read Online New around here? Every Thursday I send you 1 proven marketing upgrade + 3 ideas to implement it (backed by real-world examples). Subscribe here. Hey, it's Bobby. I'm excited about this. Because you're a Marketing Upgrades reader, you now have access to: The Marketing Upgrades Library. All 19 marketing upgrades I've published so far — searchable and organized so you can implement quickly and drive more conversions Enjoy :) 1 Marketing...